Chapter 12: Considering new ventures and Corporate Renewal

As a result, members of the Wisconsin center district, which operates the Delta center, the Milwaukee theater and the U.S cellular arena, voted unanimously on Wednesday to change its name to the Wisconsin center unless a new partner is found. District officials say they are in discussions with a variety of companies for sponsorship opportunities, but for all practical purposes, the convention center will switch to the Wisconsin Center on july 1. in September 2012, Delta announced it had assumed a one-year agreement with the Wisconsin Center District for the naming rights to the Delta center. The airline had assumed the last year of the contract, at a cost of $500,00  with frontier airlines through june 30

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