Chapter 4: Exploring the External Environment: Macro and Industry Dynamics

The PESTEL Analysis of Delta Analysis: Delta Air lines serves more than 160 million customers each year. During the past year, Delta won 33 airline industry awards sweeping the major corporate travel surveys including business travel news, travel weekly, travel age west, recommend magazine and the beat. Delta was also a recipient of the secretary of Defense freedom award for exceptional support of national guard and reserve employees. with an industry leading global network, Delta and the Delta Connection carriers offer service to nearly 318 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates in the fleet of more 700 aircraft. A found member of the skyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, memphis, Minneapolis-St. Paul, New York-Laguadia, New York-JFK, Paris-Charles de Gualle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world- class airline loyalty program, the award-winning BusinessElite service, and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $3 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at Delta.com.

http://news.delta.com/index.php?s=18&cat=47