The book defined strategic positioning as the way managers situate a firm relative to its rivals. Delta Airlines has successfully emerged form its bankruptcy in 2005 to report successful returns in both 2007 and 2008. With its 2008 acquisition of Northwest Airlines Delta became the world's largest airline, further improving its position in the airline industry. Delta mainline is a legacy airline and competes utilizing its low price and productivity. DeltaExpress tries to build on Delta's leading position. DeltaExpress is an integral part of Delta and centrally managed in terms of pricing, flight frequency and routing and a the resources are shared. It benefits from the high levels of productivity amongst flight attendants and ground crew.
"Delta Airlines" StudyMode.com. 04 2011. 04 2011 <http://www.studymode.com/essays/Delta-Airlines-657448.html>.
"Delta Airlines" StudyMode.com. 03 2010. 03 2010 <http://www.studymode.com/essays/Delta-Airlines-297904.html>.
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