What is Delta alliance about?
There are two main aspects to this alliance.
Firstly: Delta has made an offer to purchase Singapore Airlines 49% shareholding in Virgin Atlantic Ltd.
Secondly: Delta and Virgin Atlantic are creating a trans-Atlantic joint venture on flights between the United States, Canada and Mexico and the United Kingdom. The partnership will provide additional revenue opportunities, enhanced customer benefits and opportunities for employees. The joint venture will see both airlines sharing the costs and revenues from all flights regardless of which carrier operates the service. Implementation of the full joint venture will require approval from the US Department of Transportation
When will this alliance happen?
the shareholding deal between Singapore Airlines and Delta takes effect once approval has been granted by the US department of justice and the European Commission and other relevant authorities. the joint venture takes effect following approval by the US Dot. We have every confidence that they will be as convinced of the consumer benefits as we are, and approve the deal in an expedited timescale, expected by the end of 2013. Prior to the joint Venture entering into effect, the airlines will enter into a codeshare agreement and link frequent flyer program.
http://www.virgin-atlantic.com/us/en/travel-information/customer-service/latest-news/strategic-alliance-with-delta-airlines.html
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