Technology: The technology used by Delta Airlines has helped it establish the brand as an industry leader in some aspects, including Delta airlines becoming a founding partner in Orbitz. This allowed Delta to share information more readily with the public as well as work with hotels, car rental companies and full-on vacation packages to initiate flights to destinations. the technology Delta has used throughout the years has added perceived benefit in that customers could now use the airport kiosks to help expedite the ticketing process. Also within the planes, the Apple Ipod docking feature will enable users to readily access their stored movies and music, giving them more options on what to do during the duration of the flight.
Generic Strategy Differentiation: The extensive flight service and brand legacy of Delta Airlines is recognized throughout the airline industry as unique.
http://www.academicmind.com/unpublishedpapers/business/management/2008-06-000aao-delta-an-anyalytical-view.html
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