The book defined international strategy as the process by which a firm approaches its cross-border activities and those of competitors and plans to approach them in the future. A little over a year ago, Atlanta-based Delta Airlines was on an international growth streak started in 2005, rapidly expanding with more flights to Africa, Europe and elsewhere around the world. Executives had their eyes on an even bigger prize. their merger with Northwest Airlines, whose expansive Asia network, including a Tokyo hub would fill in an area where Delta was lacking. Delta looked forward to being the No. 1 carrier to Asia and touting itself as a truly global airline.
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